Justin Tyme 000 km/h Introduction
Justin’s blue Porsche 911 parked on a curving drive at sunset above a lake
Private Creative Vision
01 / Introduction

JustinTyme

A new standard

The art of expectation.

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Prepared for Justin Tyme  /  2026
A black Porsche 911 GT3 under a block of studio light, shown as a mood reference
02
The Opportunity

Luxury, under examination.

A cinematic editorial platform exploring the details, decisions, and human moments that shape a service experience.

Justin Tyme becomes the recognizable voice at the center of it.

03
Earned Perspective

An authority built on experience.

Training

NASCAR Tech

Automotive technical training.

The floor

Dealerships

Years working in dealerships.

Founder

Founded 2012

A business founded in 2012 and, according to Justin, sold for $2.5 million.

A founder’s operational perspective meets a luxury consumer’s expectations.

04
The Personality

A trained eye. A recognizable presence.

The camera follows Justin’s genuine encounters, observations, and reactions. His expertise gives every opinion weight.

05 / Signature Series

Beyond the Promise

Working series title

An intimate, cinematic look inside luxury customer experiences, beginning with automotive and expanding into hospitality, travel, and beyond. Episodes publish on YouTube, the main home of the series.

Each episode asks: What does excellence actually look like?

A black Porsche 911 driving through a tunnel with shafts of light across the road, shown as a mood reference
Mood referenceMotion and light
06
Episode Language

Arrive. Observe. Examine. Reflect.

Arrive

The expectation and context

Observe

The unscripted customer experience

Examine

Service decisions and defining details

Reflect

What leaders and customers can learn

07
Visual Direction

Obsidian. Ivory. Porsche blue.

Cinematic shadowsArchitectural compositionTactile detailsMonumental typography

Porsche blue becomes Justin’s signature accent, taken from his own car, with the exact paint color to confirm.

The color direction is shown here. The full palette, typography, and usage are defined in the visual branding guidelines, created as part of the website scope.

Obsidian
Ivory
Porsche blueTaken from Justin’s car

Preliminary color direction. Final colors are set in the visual branding guidelines.

Display
Beyond the promise
Archivo Expanded. Wide and fast.
Editorial
What does excellence actually look like?
Fraunces Italic. The human voice.
Justin’s blue Porsche 911 at sunset
Plate 01Signature blue
A black Porsche 911 in a tunnel with beams of light, shown as a mood reference
Plate 02Motion and light, reference
A black Porsche 911 GT3 in a studio under a block of light, shown as a mood reference
Plate 03Shadow and architecture, reference
08
Digital Flagship

A digital home for Justin Tyme.

A bespoke immersive website establishing Justin’s credentials, philosophy, featured experiences, media presence, and private advisory pathway.

01
Credentials
02
Philosophy
03
Featured experiences
04
Media presence
05
Private advisory pathway
Proposed Refined 3D interactions Editorial storytelling A living archive of evaluations
Added to website scope

Visual branding guidelines

Creation of the guidelines that carry the Justin Tyme look across the site, the series, and every touchpoint: color, typography, photography direction, and motion.

Also added

SEO and web visibility

Search and discoverability work that brings visitors to the site and guides them to Justin’s YouTube channel.

justintyme
Website preview with Justin’s blue Porsche as the hero image
Justin TymeCredentialsSeriesAdvisory
Beyond the promise

What does excellence look like?

Living archive Private advisory
09
Brand Ecosystem

One name. Multiple expressions.

Justin Tyme

Master brand
The Series

Public proof of discernment

Main content, published on YouTube.

The Platform

Credibility and discovery

Search and site visibility that lead viewers to YouTube.

Private Advisory

High value business relationships

Editorial Authority

Features, interviews, speaking

10
Collaboration

The next chapter with Planet Ü.

$15,000
Icon Method origin

Existing engagement, adjusted to align with the new direction.

$9,500
Immersive website

A bespoke immersive website built around a 3D experience, with SEO and web visibility that direct traffic to YouTube. Proposed additional investment, subject to final scope.

3D website experienceVisual branding guidelinesSEO and web visibility
Scoped
Series development

Separately scoped creative leadership, pilot treatment, and postproduction.